Posts Tagged ‘Adwords’

Thanks for revisiting my Blog. Please feel free to comment. In fact, I insist you take the time to leave me a positive comment, or even a constructive comment. -- Your Friend Dave Perry

As Google tightens the screws on our market, it has become increasingly difficult to get your ad placed in a top 10 position in Google search at a reasonable price. The “screws” Google uses to remove the less desirable advertisers, is quality score.
Quality score is Google’s secret sauce, that is a combination of CTR, and a number of landing page factors. Google no longer uses only keyword analysis to determine your quality score, they are rapidly moving to metrics that rate your page for user experience.

User experience, in Google’s eyes, can be measured by factors like the time a customer spends on your page, or the bounce rate … how many people use the back button instead of clicking on your links. Google is now using these statistics to dynamically rank us against our competitors. This explains why our quality score can vary dramatically for the same landing page from campaign to campaign.

I don’t want to get into a long discussion here about quality score, only to say, we must know our competition better than ever before.

I have been using a great Adwords tool for a number of months called Adword Accelerator. This is a tool that has 9 Adwords tools built in. It can take you through all the processes from researching a campaign to building the adgroups.

I have produced a 15 minute video that shows how to do Competitor research in Adword Accelerator.

Adword Accelerator - Competitor Research Video

This video is part of my Team McLaren Adwords Coaching program

I also have a WordPress Blogging Training video series I will be releasing in the next few days. This video series will go through all the basic functions required for editing your blog. Watch this blog for more details.

Technorati Tags: adword accelerator, adword accelerator review, Adwords