The Balance Quest

If you have a website, you want to become a traffic magnet.  Attracting traffic is much easier than having to fight for it and it’s easy when you think of your customer’s way of seeing things.  What is stopping them from buying what you sell?  

The first step is to use a decent analytics program, so you can see when your visitors are leaving and figure out why.  If you know why they leave, you can fix it and they might stay and buy.  Google’s analytics works really well and doesn’t cost anything.  Obtaining the visitor date from your website can help you improve your sales.

Find where your audience is already hanging out.  Do searches for your main keyword terms (if you sell executive leather office chairs, doing a search for chair would work) and see what sites pop up.  Visit the 3 sites that show up first.  Look for advertising on the page, if someone else is advertising there, you should be able to, too.  If you see something like that, you should be able to advertise on this website and syphon off their visitors.  You may even find forums, blogs, or other social sites where you can post there for free.

Do you know about Google’s alerts program?  Google will alert you every time someone uses a keyword you want to be updated about.  Think about this: Your prospect goes to Yahoo Answers or a forum and asks a question that relates to something you sell.  You can now go and help them out by answering their question and leave a link to your website, too.  Just setup possible questions as Google Alerts!  To figure out what questions are being asked, go to Yahoo Answers and search your most basic keyword term.  Wrap the beginning of the question in quotes (example: “how do I buy a mattress”), this ensures you only get qualified results.  Since Google has already found the question, it will definitely find your answer and give you credit for the link.

This is the most obvious step that nobody ever thinks about.  In May of 2007, Google implemented a massive change to their search engine that was called “Universal Search”.  They took all of their individual search engines (video, news, blogs, images, etc…) and combined the results to create one massive index.  I’m sure you saw this the last time you searched for something on Google.  This revealed to us marketers that we should target video, news, blogs, local listings to get ranked easier.  Think about it, there are a lot less press releases and videos targeting your keyword terms then websites.  Take advantage of this and use press releases and video when marketing your business.

Ross Goldberg loves teaching others how to get traffic and his new traffic magnet SEO software suite will make it much easier for you to get more traffic!