The Balance Quest

Below are some things you should remember when using Twitter as a marketing tool…

- Talk to people instead of selling to them

Understand that your Twitter account is not to be used as a digital billboard. You will see some people doing this – they post tweet after tweet of links to products and services – but that does not mean that they are making any money. Marketing through Twitter is not the same as traditional in-your-face marketing tactics; instead, it is about networking and building relationships. You need to talk to people, earn their trust, and then recommend products and services to them. Using this approach they will be much more likely to buy something from you.

- Research what people actually want

The most common mistake with any form of marketing is choosing to promote a product or service that your audience does not want or need. Therefore, carefully research what your target audience needs before sending out tweets that promote anything.If you are not sure what they need, then you can even ask them. Talk to your followers and ask them what kinds of products or services would make their lives easier. Make a note of what they say and then find products or services that solve the problems that they are facing.

- Choose quality over quantity

It is not difficult to get thousands of followers on Twitter. In fact, if you have use certain tools and scripts then you could probably get a few hundred Twitter followers in just a few hours. However, marketing through Twitter is not a numbers game. You are much better to have 10 followers who you have a real relationship with than 100 followers who you have no relationship with.If you do not really know somebody who you are following, then you are unlikely to take any notice of their tweets. This is why adding hundreds of followers will not help you market products.

By following the above guidelines you can join the many, many other people who are making money on Twitter right now. You will probably not make any money for at least a few weeks, but within a month, if you do things properly, you should see some money coming in. Within a few months, you should be earning enough to pay for your vacations, and within a year you may well be earning enough to give up your full-time job.

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