The Balance Quest

I was browsing by means of eBay searching for any gift to buy for a buddy when I came across an auction by a guy promoting his grandmother’s chocolate chip recipe. In the auction, the guy talked about how every person loved his grandmother’s secret chocolate chip recipe and for some thing like $20 bucks he would e mail you the recipe so that you would have it too. There was nothing special about his sales copy and in fact, I laughed at how amateurish his auction looked. !!!

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In this auction alone, he was advertising 9 copies in the recipe. I did a little fast math in my head and it came out to $180 bucks for this a person auction if he sold them all. Now think about it. He can run this auction every single day and if his numbers held up, he’ll make $65,700 per year just for sending out a simple e mail using the recipe to the winning bidders.

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