Archive for the ‘Marketing’ Category

Thanks for revisiting my Blog. Please feel free to comment. In fact, I insist you take the time to leave me a positive comment, or even a constructive comment. -- Your Friend Dave Perry

What is the most important part of anything you write?

According to CopyBlogger.com, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.”

If you are like me, you find it hard to get down to writing. When you finally do, the last thing you are thinking about is the headline of your article or ad. Maybe it time we take another look. It’s time to put our efforts where they will be most effective.

Like many things in life, 20% of the effort results in 80% of the results. This is the familiar Pareto Principle. In today’s web, where there is so much clutter and so many voices trying to be heard, the headline has become the most critical feature in our writing. The headline is like the infamous “sound bite” the news hounds clamor for. It’s an unfortunate reality in today’s information world that very few people take the time to read entire articles. The average person scans. I don’t know about you but to me scanning means I read the headlines, the sub-titles and the highlighted links. I will only read the body text if the headlines or subtitles draw me in.

To add to this, the search engines like Google and Yahoo, also place great weight on the content of the headline. A headline that contains your keyword or an associated keyword gives the search engine important information about the content of the blog or article.

It is well known that the headline carries a great deal of importance to Google on it’s Adwords advertising platform as well. Having a good headline will increase your quality score and CTR quicker than any other part of the ad.

CopyBlogger.com views the headline to be so important, that they suggest we should spend at least 50% of our time writing the headline.

I have always been a lazy but productive person. When I can adapt, modify or repurpose something that works, I will usually take that route. That is not to say that I will steal, plagiarize or copy anyone else’s work, but I will learn from other’s work.

Here is a very helpful article by Robert D. Boduch, which has helped me with writing my headlines.

This ebook, 7 Quick and Easy Headline Formulas is a wealth of information. It take us through writing headlines using the “The Ultimate Benefit . FAST & EASY!” to the ever popular “Fill In The Blanks” method. One of the 7 methods will be suitable for any skill level. And if this weren’t enough, there is also a swipe file containing 600 of the greatest headlines ever.

I received an email from an acquaintance of mine who has just recently started marketing some PLR products on the internet. The email I received from him was obviously from his personal email address book since I could see email addresses for his relatives in the “TO” list. The TO list included my address as well.

This is frequently a mistake newbies make. I wrote the following letter to him and I thought it would be of help to others.

First, I hope you don’t mind a little critique here. You sent this email out to your personal email list. If you are following proper email etiquette you should put all the addresses in the BCC field. Using the “Blind Carbon Copy”, each person will not see your entire email list. Some people view this as an invasion of privacy. If I were less than honest, I would copy your email addresses off the email you sent me, and start sending all your friends and family advertising. They would hate you for that. So always use the BCC for doing this kind of mailings.

In fact, in many circles this is categorized as SPAM. If you do too much of this through your personal email account and someone complains, you may find yourself suspended by your service provider. You should actually build a double opt-in list on an auto-responder service such as Aweber. But that is another topic for another day.

Have you got any other marketing methods you are using? I have been investigating some low cost. Here are some of my favourites which have a very low cost.

1) You should join the www.ThirtyDayChallenge.com This is a free course that focuses on selling in niches. They are in the preseason now and will be heading into the course in August. Dan Raine and Ed Dale are from Australia so you wont’ be able to enjoy there accent … but that’s life. I highly recommend the material.

2) I wrote a short course and blogged on how to use Twitter for sales. Here is the PDF Automating Twitter. It is based around a training product called Twitter Traffic Machine This short course is $27 well spent. It is huge value for the money. My twitter accounts are now up to 46000 people and I drive 100’s of people across my websites every day. (I should note that I am using some other techniques above and beyond the Twitter Traffic Machine techniques, but the TTM techniques are the basis for starting out.) You will drive significant traffic by just following Twitter Traffic Machine .

3) Check out ViralURL. The basic membership is free and there is an up-sell. I would highly advise taking the up-sell to Gold or Platinum. I have a Platinum membership which allows me to send out 3000 emails every 3 days for a year and I don’t get email from other members. The Gold membership is less expensive, however you get email from other members. I get about a 0.1% response rate for email I send out to the membership. Not bad considering the source. I would also advise you to create a new Gmail address for this account so you don’t risk cluttering up your personal account with unwanted email.

4) Lastly here are some valuable resources that I would recommend if you are getting involved with email marketing.

• Learn how to write good marketing email. Email Promos Exposed (I don’t advise the up-sell on this one - Just take the free training)
  
• Here is a free PFD on my website for killer headlines 7 Quick & Easy Headline Formulas – Your Instant Reference Guide to Creating Dynamite, Attention-Getting Headlines
  
• Here is a free PDF for a Social Media Marketing Blueprint.
  

If I can be of any help let me know.

Watch your email because I will be announcing some new services that will be aimed directly at helping the new marketer.

Regards,

David Perry

I just learned about a new product that Mike Dillard of Magnetic Sponsoring fame is releasing on Monday January 19th. I just wanted to get this into your hands so you can get an advanced look at it.

www.LeadsFromGoogle.com

Mike claims he nets… that’s nets … over $4 per lead on his Google Adwords PPC campaign. And this does not include the revenue from his primary business.

Wow…. If you have ever tried Google Adwords you know it cost money. In my opinion, money well spent.

I will be standing in line to purchase this on Monday.

If you haven’t seen his video yet you need to see it here…

www.LeadsFromGoogle.com

If this were any body but Mike Dillard I wouldn’t give this another look, but Mike Dillard wrote the classic text books on network marketing on the Internet. If you haven’t read “Magnetic Sponsoring” , “Building on a Budget” or “M/L/M Traffic Formula”, you owe it to your online or offline business to read these. Click on the text above to see these books.

I have talked to many of you and the common theme I hear is people are afraid of investing money in advertising. Well, if Mike is right, (and he makes millions of dollars each year doing exactly what he teaches), then this  may be the answer to your problems.

www.LeadsFromGoogle.com

Check it out now!!!