The Balance Quest

One of the very common questions I get when I speak to people who are new to internet marketing is “I guess I will need a web page”. After a short conversation, I usually convince them that they only need to set up a blog.

It has been interesting listening to the IM guru’s do their year end wrap up and forcast for next year. Everyone, Howie Schwartz, Jim Edwards, Perry Belcher, etc, are forecasting that blogs will continue to be hot into 2009.

Perry Belcher, of www.PerryBelcher.net, goes as far as to say that the blog is more relevant, in most cases, than a static website.

Here are the reason’s sited for using a blog:

1. Blogs are easy to setup and maintain. Static web pages are not.
2. Blogs cost = $0 + your time
3. Blogs encourage fresh content. There is nothing worse than a webpage with old outdated material on it.
4. The Web 2.0 movement on the internet is causing a shift from the classic website model to a more de-centralized model where the blog is one spoke in a multi-spoked strategy. The blog shares equal importance with social networking sites , social bookmarking sites, forum sites etc.
5. Finally, the search engines such as Google and Yahoo, are hungry for new content. Blogs by their very nature, encourage the creation of new content.

I have been setting up WordPress Blogs for my customers for some time now. They have had a great deal of success getting ranked by the search engines with their blogs.

Over the next several weeks I will be showing you the correct way to set up a WordPress blog and to manage it.

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